Entertainment Swindon

The story of adidas and football has been deeply rooted since day one, from performance on the pitch to iconicity in the streets. Following the unveiling of the brand’s FIFA WORLD CUP 2026™ away jerseys, featuring the iconic Trefoil on Federation kits for the first time in 36 years at the launch event in Los Angeles on the 19th of March, adidas Originals now returns to introduce its Spring/Summer 2026 campaign. 

As the Three Stripes continues to push boundaries for the world’s leading athletes in the realm of performance gear, adidas Originals celebrates football culture outside the stadium, bringing it to the streets and communities. Moving through eras of sport, streetwear, and subcultures, the collection features pieces that reinvent classic looks for a new generation of Originals kicking off their journey.

The iconic black Samba with white stripes, the Handball Spezial in a dark blue colorway with light blue stripes, and the timeless Firebird tracksuit in classic black and striking red iterations continue a legacy born in the terraces of football stadiums. The Megaride F50 and the Predator Sala, meanwhile, take two legendary models that changed the game on the pitch – the F50 and the Predator – and reimagine them for today’s streetstyle connoisseurs. Completing the collection, the FIFA WORLD CUP 2026™ away jerseys in the campaign underscore the seamless intersection of football heritage and lifestyle.

In anticipation of a landmark summer of football which will see millions embark on their own journeys of fandom – adidas Originals’ latest campaign acknowledges the sport’s power as a global language of passion, movement, identity, and expression. Punctuated by films shot by Jack Begert and stills captured by Chris Rhodes, the unique and unforgettable journeys of fandom converge upon familiar scenes of gridlock traffic featuring a cast of authentic characters – from global football superstars like Jude Belingham, to musicians, designers, artists, and real fans. In each frame, different stories become shared goals, celebrating the personalities and their passion for the game.

Rooted in authentic World Cup fan culture, the concept celebrates the human moments that unite supporters worldwide – from rituals and superstitions to unexpected encounters with idols, and the emotional highs and lows of the game. These small, universal stories show how football connects people beyond borders.

From pitch to personal style, subculture to culture, the Spring/Summer 2026 campaign – launching on April 2^nd 2026 – celebrates adidas’ past, present, and future as the Original football brand.