New specialist darts retail destination joins existing stores in Minehead and Exeter, with a fourth location set to open Saturday 7th November alongside Jessons Real Estate new headquarters at 56-57 Godwin Court , Old Town.
Swindon is preparing to welcome an exciting new addition to its retail and sporting community as The Oche Shop officially opens its doors this Saturday, bringing a fresh approach to darts retail, player development and community engagement.
The Swindon opening marks another significant step in the continued expansion of The Oche Shop, joining the business’s existing stores in Minehead and Exeter, with a fourth store scheduled to open before the end of November 2026.
This rapid expansion reflects the ambition behind the growing retail brand, which aims to establish a network of specialist darts destinations across the UK, offering customers much more than a traditional shopping experience.
Created with a passion for the sport and a determination to offer something different, The Oche Shop aims to become a destination for darts enthusiasts of all ages and abilities.
The new Swindon premises will provide a welcoming environment for everyone from complete beginners and casual players to experienced league competitors and aspiring professionals, combining specialist retail with opportunities to test equipment, practise and experience some of the latest technology available in the sport.
The opening also represents an important milestone for the Jesson’s Group, with sister business Jessons Real Estate establishing its new headquarters nextdoor.
Get ready for a new way to shop for darts… At the heart of The Oche Shop is a simple philosophy: customers should have the opportunity to experience products before making a purchase.
Unlike traditional retail environments, where customers often select darts based purely on packaging, specifications or online reviews, The Oche Shop will encourage visitors to get hands-on with the equipment, spending time to ensure their purchase is right first time
Customers will be able to try different darts, explore a wide range of accessories and receive guidance to help them find products suited to their individual playing style.
The shop will also provide free use of its dartboards while customers are shopping, allowing players to test equipment in a realistic playing environment.
Visitors will have the opportunity to experience advanced electronic scoring systems, including Target OMNI, Scolia and Autodarts, giving customers access to technology that is helping transform how darts is played, practised and enjoyed at no cost to the customer.
By combining retail expertise with practical playing opportunities, The Oche Shop hopes to create a destination that customers will want to visit regularly, rather than simply somewhere to purchase equipment.
Supporting the Next Generation of Darts Players
Community involvement and player development will be central to the business. The New home of Swindon’s only JDC Academy, giving 8-17yr olds the ability to compete at local, regional, National and even international levels. Something the Group proudly founded nearly two years ago
Through its commitment to junior darts and the development of young players, The Oche Shop aims to help nurture the next generation of sporting talent.
The business also intends to provide opportunities for players of different abilities to participate in organised darts activities, competitions and leagues, helping strengthen the local darts community.
With seven dartboards available at the Swindon venue, The Oche Shop has the facilities to support a variety of playing formats and events.
The ambition is to create an environment where players can develop their skills, meet others who share their enthusiasm for darts and enjoy the social benefits of sport.
The Business is also proud to announce that the Juniors from the Academy will officially open the Shop 10am Saturday 7th November.
More Than Just a Retail Shop
Alongside its retail offering, The Oche Shop will also make its facilities available for private bookings, including birthday celebrations, office parties, corporate events and group activities and is perfectly placed within the heart of Old Town.
The combination of darts, modern scoring technology and a welcoming environment is intended to provide an alternative venue for social occasions and team-building experiences.
Whether customers are visiting to purchase their first set of darts, upgrade their equipment, enjoy a practice session or attend an organised event, The Oche Shop wants every visitor to feel part of its growing community.
Join The Oche Shop Family — Completely Free
As part of its commitment to building lasting relationships with customers, The Oche Shop is launching its own membership community, The Oche Shop Family.
Membership will be completely free and will give customers access to a range of exclusive benefits throughout the year.
Members will receive updates on new products and upcoming releases, early information about special events, and access to discounts and promotional offers reserved exclusively for the Oche Shop Family.
The initiative is designed to reward customer loyalty and ensure members remain connected with the business as it develops.
Customers can register at: www.theocheshop.com/join-the-oche-family/
Exclusive VIP Preview Evening — Friday 6 November
Ahead of the official public opening, The Oche Shop will host an exclusive VIP preview evening on Friday 6th November 2026, offering selected ‘Oche Shop Family’ members the opportunity to experience the new premises before the doors officially open.
The evening will provide an opportunity to explore the shop, see the facilities and discover what makes The Oche Shop different.
Places for the VIP evening are strictly limited, and invitations will be made exclusively through The Oche Shop Family membership scheme.
Customers who have not yet registered still have an opportunity to join the family and be considered for an invitation. Registration is free at www.theocheshop.com/join-the-oche-family/
Two Businesses, One Group, One Shared Ambition
The opening of The Oche Shop also marks an important milestone for the Jesson’s Group, with Jessons Real Estate establishing its new headquarters within the same premises.
The independent estate agency was founded with a simple ambition: to challenge the traditional estate agency model by offering a more personal, accessible and affordable service without compromising on quality.
Having already achieved successful property sales across Swindon, Cirencester and the surrounding areas, the agency has introduced a £2,500 fixed selling fee, including VAT, regardless of property value.
Despite its competitive pricing, Jessons Real Estate continues to offer a comprehensive estate agency service, including professional marketing, photography, accompanied viewings, sales progression and a dedicated point of contact throughout the moving process.
The new premises represent an opportunity for both businesses to grow while retaining the values on which they were founded.
Alongside its property services, Jessons Real Estate is also a proud sponsor of Swindon Town Football Club’s Legends Lounge for the next three seasons, while The Oche Shop’s support for junior darts demonstrates the Jesson’s Group’s wider commitment to investing in the local community supported with the fact it sponsors 3 Junior players in each of the locations it trades from.
Together, the two businesses hope to create a welcoming destination where customers are treated as people, not simply transactions.
An Exciting New Chapter for Swindon and Beyond
The launch of The Oche Shop represents a significant investment in specialist retail, sporting facilities and community engagement in Swindon.
With existing stores in Minehead and Exeter, the opening of Swindon and a further planned location before the end of November demonstrate the business’s ambitions to expand its presence while maintaining the personal service and customer experience at the heart of its approach.
At a time when many consumers are increasingly accustomed to shopping online, The Oche Shop hopes to demonstrate the value of physical retail destinations where product knowledge, hands-on experience and community involvement come first.
By allowing customers to try products before purchasing, experience modern darts technology and become involved in a growing community, The Oche Shop aims to establish itself as a destination for darts enthusiasts across Wiltshire and beyond.
Together with the continued growth of Jessons Real Estate, the opening marks an exciting new chapter for the Jesson’s Group and its commitment to building businesses rooted in customer service, accessibility and local community involvement.
Grand Opening Information/ Key Take outs
The Oche Shop — Swindon- Home Of Swindon’s only JDC Academy
Official public opening: Saturday 7th November 2026
Exclusive Oche Shop Family VIP preview: Friday 6 November 2026 — invitation only, limited places.
Further expansion: Fourth store scheduled to open by the end of November 2026
Websites: www.theocheshop.com / www.jessons.co.uk
Free family membership: www.theocheshop.com/join-the-oche-family/
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